Grade Four | 14/30 marks
Marks for Individual questions.
Q1. 0/1 Marks.
Q2. 1/1 Marks.
Q3. 6/12 Marks.
Q4. 1/2 Marks.
Q5. 3/6 Marks.
Q6. 3/8 Marks.
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Stronger questions.
I achieved half of the marks on both questions Three, and Five.
Although i didn't achieve full marks on the big two questions, I did manage to main a few key features
and key terminology.
Weaker questions.
I personally believe that my weakest question was the first half of Q4, I struggled to mention the key
features of the 'Background setting' which made me lose one mark. If I had achieved this mark, I would
have gotten a Grade Five.
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Q3. Analyse the heat advert featuring Beyoncé (Figure 1) to show how connotations are created to communicate meanings. [12 Marks]
-----------------------------------------------------------------------------------------------------------------------------The advertisement uses a deep red colour in order to communicate connotations of Romance, Passion , Love, and anger. It also uses Miss-en-scene in order such as Appealing attire in order to invoke a feeling of class and wealth. These two methods come together to add an aspect of elegance and warmth which may reflect the essence of the product. Beyoncé is photographed in a portrait low angle which amplifies her importance and shows dominance of a woman, which shows that the product is targeted towards classy, elegant women.
All methods come together to subtly communicate relevant meanings in order to target a particular audience.
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